The Ways of Treasures Festival

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The Ways of Treasures changes the face of cities by transforming them into widespread museums. It combines social innovation, urban regeneration and cultural welfare generation. An innovative and inclusive project born with a bottom-up approach, involving young people, students, creative people, small and large municipalities in a grand scheme of civic participation and networking of hundreds of public and private partners.

The key of the Festival is to tell the story of culture, art and history to interlocutors of cross cultural and social target audience, while at the same time scientifically rigorous in content, spreading “on the street” intellectual curiosity and thirst for knowledge.

For citizens a path of appropriation and identification on a new basis: culture spaces become spaces of reference, of new aggregation, of interconnection. For visitors and tourists alike, a unique opportunity to get to know a city that is open in all senses, from the mansions of aristocrats to multi-ethnic places: a tourist-cultural itinerary that is nourished by the depth of the places, the literary and historical echoes, the thematic encounters and theatrical performances that take place within them, and the vocation for storytelling that can transform even a ruin into a must-see place.